![\"00-15](\"https:\/\/www.autoraptor.com\/wp-content\/uploads\/2016\/07\/00-15-KPI\u2019s-for-Evaluating-a-Newly-Hired-Auto-Dealership-Manager-01.png\" "\\"\\"")
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Hiring a new sales manager for your auto dealership isn’t a process to\u00a0take lightly. The individual you choose will run your entire sales department \u2014 not just managing and training the sales team<\/a>, but controlling the inventory, providing accurate analytics and forecasting, and intervening during negotiations or disputes. You can hire a huge amount of talented salespeople, but if you don\u2019t have the right, experienced leader to guide them, things can fall apart very quickly.<\/p>\n Once you have found that \u201cperfect\u201d dealership manager, however, there is still more work that needs to be done on your end to ensure your hire is indeed the right person for the job.<\/p>\n How can you be sure? By establishing key performance indicators (KPIs). KPIs are quantifiable measures that a company can use to gauge its performance \u2014 or a specific employee\u2019s performance \u2014 over time. When determining KPIs for a dealership manager (and you\u2019re not sure if you\u2019re on the right track), the best thing to remember is to keep them S.M.A.R.T.<\/p>\n \u2022 S<\/strong>pecific \u2013 Don\u2019t be too broad with goals; they should be very clear\u00a0and defined. Getting started can be the hardest part, so if you\u2019ve just hired a dealership manager and you want to evaluate and track their performance, here are a few KPIs you can use and tweak as appropriate.<\/p>\n Determining an appropriate time frame in which to measure these KPIs may be different than normal since you are evaluating a new employee<\/a>. You have to remember that it takes time to settle in at any new job, and there is always a learning curve, no matter how talented the employee is. A general rule of thumb with new hires is to give them a 90-day trial or introductory period. This gives them enough time to get up to speed and begin making a difference in your dealership\u2019s bottom line<\/a>.<\/p>\n With the 90-day period in mind, here are some KPIs you could use to evaluate a dealership manager\u2019s performance during this time (be sure to fill in your own exact, realistic numbers that match up with numbers your dealership typically sees.)<\/p>\n 1. Number of vehicles sold Depending on the exact responsibilities of your dealership manager, you may want to add or remove some of these KPIS, but one thing is for sure: when you set goals and measure them properly \u2014 for all employees \u2014 you gain more insight into whether or not you\u2019re making the right hiring decisions for your auto dealership.<\/p>\n![\"01-15](\"https:\/\/www.autoraptor.com\/wp-content\/uploads\/2016\/07\/01-15-KPI\u2019s-for-Evaluating-a-Newly-Hired-Auto-Dealership-Manager-01.png\" "\\"\\"")
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\n\u2022 M<\/strong>easurable \u2013 Focus on things that can be quantified, not just assumed.
\n\u2022 A<\/strong>chievable \u2013 Does the sales manager have everything they need to achieve this goal? Or are you asking them to do something without the necessary resources?
\n\u2022 R<\/strong>ealistic – It\u2019s fun to reach for the stars, but think of goals that are actually reasonable.
\n\u2022 T<\/strong>imely \u2013 Every KPI should have a pre-determined time frame. Whether it is a week, month, quarter, or year, it needs to make sense in the allotted time given.<\/p>\nMeasuring the effectiveness of your new dealership manager in the sales department
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\n2. Number of ups
\n3. Number of test drives
\n4. Number of internet sales leads
\n5. Number of internet sales leads closed
\n6. Percentage of employee turnover within the department
\n7. Amount of positive reviews posted online
\n8. Ratio of positive to negative reviews posted online![\"03-15](\"https:\/\/www.autoraptor.com\/wp-content\/uploads\/2016\/07\/03-15-KPI\u2019s-for-Evaluating-a-Newly-Hired-Auto-Dealership-Manager-01.png\" "\\"\\"")
\n9. Positive feedback from more than half of the sales team
\n10. Number of outgoing follow-up phone calls
\n11. Percentage increase in sales
\n12. Percentage increase in gross profits13. Full coverage on the showroom floor at least X percent of the time
\n14. Organizing and leading X number of sales team meetings every month
\n15. Leading the launch of X number of new programs<\/p>\n\n\nInterested in an Affordable, Full-Featured Auto Dealer CRM?<\/h2>\n
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