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<\/h2>\n<\/h2>\nIn your auto sales career, how many times have you:<\/p>\n
If you speak to a female car buyer, she will most likely tell you that at least one of these scenarios has played out when she has shopped for a car in the past. And\u00a0these tactics could be impacting\u00a0your dealership\u2019s bottom line.<\/p>\n
If you\u2019re struggling with figuring out how to improve sales in your auto dealership, you may want to draw your attention to the female population. The fact of the matter is that according to Digital Dealer,<\/em><\/a> women influence over 80% of car purchases, and over 50% of car buyers are women. Females are not just a niche market for dealerships; women are your primary customers.<\/p>\n Before you create a plan to reach and serve female customers, look inside and outside of your dealership.<\/p>\n Several studies share what female car buyers are looking for in a dealership. According to Kelley Blue Book<\/a>, women are different than men in the following ways when it comes to buying a car:<\/p>\n Women-drivers.com released a report<\/a> in 2016 about women car buyers and the top 10 auto companies. The report shared survey results in which women listed their main reasons for buying\u2014and for not buying\u2014at dealerships that sell the ten biggest car brands.<\/p>\n Reasons women chose to buy from a specific dealership:<\/strong><\/p>\n With a working knowledge of how the average woman shops for a vehicle and what she cares about, Digital Dealer<\/em> also recommends conducting some internal analysis at your dealership to see where you stand and how to improve sales<\/a>\u00a0with female customers. It will give you a better idea of your current performance, and where you might be falling short. They recommend you track:<\/p>\n Once you understand what you\u2019re working with and what kind of experience women look for, it\u2019s time to make some changes.<\/p>\n 1. Focus on exceptional customer service<\/strong><\/p>\n It\u2019s obvious that outstanding service<\/a>\u00a0is a key differentiator for women and the number one reason they choose to buy, so take the time to elevate that experience.<\/p>\n In any industry, companies with gender-balanced teams have a higher ROI. The auto industry, however, suffers from a significant lack of female employees<\/a>\u00a0\u2014women only make up 21.4% of all workers at car dealerships. Prioritize balancing the scales.<\/p>\n 3. Improve your service department <\/strong><\/p>\n Upselling the service department is critical during the purchase process to increase revenue over the life of the car and a top way for how to improve sales with all of your customers. Women want to feel heard, like you’re honest with them and that you\u2019ll patiently explain issues. An overnight courtesy vehicle is also the #1 request from women.<\/p>\n Before you start making big changes in your dealership, it\u2019s important to keep something in mind. Find ways to appeal to more female customers without alienating your male customers\u2014the goal is to create a new experience that benefits both sexes without favoring one over the other. The easiest way to do this? Treat every person who walks in your door like a V.I.P.<\/p>\n![\"How](\"https:\/\/www.autoraptor.com\/wp-content\/uploads\/2017\/01\/01-how-to-improve-sales-with-female-customers.png\" "\\"\\"")
How to improve sales: Learn what women want<\/h3>\n\n
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Reasons women chose not to buy from a specific dealership:<\/strong><\/p>\n\n
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How to improve sales: Three small changes<\/h3>\n
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2. Create a gender-balanced sales team <\/strong><\/p>\n\n\nInterested in an Affordable, Full-Featured Auto Dealer CRM?<\/h2>\n
Schedule an AutoRaptor Demo Now!<\/h3>\n<\/div>\n