{"id":675,"date":"2016-01-25T14:00:00","date_gmt":"2016-01-25T14:00:00","guid":{"rendered":"https:\/\/www.autoraptor.com\/blog\/how-to-master-sms-text-marketing-and-boost-sales"},"modified":"2024-10-14T14:49:20","modified_gmt":"2024-10-14T18:49:20","slug":"how-to-master-sms-text-marketing-and-boost-sales","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/how-to-master-sms-text-marketing-and-boost-sales\/","title":{"rendered":"How to Master SMS Text Marketing and Boost Sales"},"content":{"rendered":"

Are your salespeople using every method available to connect with car buyers? Use these SMS text marketing features to nurture your leads into paying customers!<\/strong><\/h2>\n

Here’s a revealing question: when is the last time you sent a text message? It probably wasn’t long ago, maybe even a few minutes. Texting is a primary form of communication for consumers and businesses alike. It’s easy, fast, and catches attention\u2014all of the reasons why SMS text marketing is an excellent strategy for car dealers.\"photodune-13823217-3d-mobile-phone-and-megaphone-xs\"<\/a><\/p>\n

Car buyers today behave differently. They want to communicate digitally. They want to shop and view inventory online. Most of all, they want to lessen face-time and streamline sales processes.<\/p>\n

As a dealership GM, you have to give your salespeople the tools to communicate effectively. Combined with the features of AutoRaptor’s CRM software, SMS text marketing provides better means for customer service and, in turn, increases sales performance.<\/p>\n

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The top 3 mistakes car dealers make with SMS text marketing\u00a0<\/strong><\/h3>\n

1. Focusing on lead “generation” instead of “nurturing”<\/strong><\/p>\n

You have to realize that texting is a personal form of communication. The customer who receives your message unwillingly is bound to be unhappy (and possibly hostile). Don’t send out messages to phone numbers unless you’ve attained the following:<\/p>\n